Search engine optimization (SEO) can be defined as a website optimization strategy in order to get a strategic position on the search engine pages. The higher the position of a website on the search engine pages, the more organic traffic the website can get.
Organic traffic is website visitors who come not through paid advertisements, they search for a keyword in the search engine then visit the website on the search engine page. SEO techniques can be divided into two, namely on-page and off-page. On-page SEO focuses on optimizing the internal factors that exist on the website, such as keywords, title, meta description, content quality, permalinks, website loading speed, use of supporting media and others. On the other hand, off-page SEO focuses on external factors of the website which will also affect the position of the website on search engine pages. Examples of off-page SEO techniques are backlinking / link building, social links, and others. For this opportunity, we will focus on discussing on-page SEO techniques.
Here are 7 on-page SEO techniques that you must apply on your website:
1. Start the title with the keywords you are targeting.
The title or title tag is the most important on-page SEO factor. Starting a title with a keyword is tantamount to giving a signal to the search engine that your website focuses on that keyword. Immediately check the title of your website page, have you entered keywords in the title? If it has been entered, is the keyword’s position positioned at the beginning of the title?
2. Use the <h1> tag in the title that you are using.
<h1> The heading tag is also an important on-page SEO factor. What is often forgotten or ignored is its use in true SEO website optimization. The correct way is to ‘wrap’ your page title with the <h1> tag.
Examples of optimizations are as follows:
<h1> Unique and attractive website page titles </h1>
Always try to ‘wrap’ your title with the <h1> tag. This will encourage the search engine to first read the title of the page wrapped by <h1> so that the page will be more optimized for these keywords.
3. Optimize the URL structure of your website page permalinks
The next technique is optimization of the URL permalinks structure to make it more SEO-friendly. The trick is to enter keywords in the URL of your website page permalinks. Examples of using the recommended URL structure are like the example below:
www.yourwebsite.com/11-03-19/category/title-articles (not SEO friendly)
www.yourwebsite.com/keyword (SEO friendly URL)
By changing the URL permalinks into a more SEO friendly structure where keywords are included in URL permalinks and minimizing the use of ineffective words in them, search engines will more quickly identify keywords on pages indexed by search engines.
4. Place keywords in the first 100 words of your website page.
The next on-page optimization technique is to pay attention to the contents of the pages of your website. The content of the pages of your website must be quality, informative and relevant to the keywords that you have specified at the beginning. One of the SEO on-page optimization techniques is to place keywords in the first 100 words on a web page. With a placement like this, the search engine will index pages faster with these keywords.
5. Optimize your website pages to be mobile-friendly, responsive and fast
6. Write long, useful content
The next technique relates to the content that you produce, namely by improving the quality of the content on your website. One indicator of on-page SEO that is often forgotten by website owners is the length of an article. The longer and more useful article on your website, the better the effect on f